If the unique toasty and almost caramelly flavor isn’t enough of a reason to add hojicha to your tea routine, here’s a couple more reasons we love it!
Mellow flavor – Due to the steaming process, green tea leaves are generally less bitter, especially in comparison to black teas. Hojicha’s additional charcoal roasting process not only changes the color of the tea leaves but also makes the flavor milder and easier to drink.
Plays well with others– Since hojicha has a gentle flavor, lacking the “grassy” profile of stronger green teas like gyokuro, it pairs well with pretty much anything in our Japanese snack boxes, both savory and sweet. Additionally, because hojicha is low in caffeine, it is served in Japan to kids and the elderly.
Great for coffee lovers – The roasted, nutty flavor and aroma is often well-received by people who love a cup of joe but are shy about teas. If you’re just starting to explore Japanese teas, or have a tea-skeptic friend, we highly recommend hojicha!
Perfect all-year round – Hojicha tastes great hot or cold! Make a glass of iced hojicha in the summer for a cool, soothing drink.