but switched to making their own rice crackers just a few years later. Since then they’ve been committed to balancing tradition and innovation in their products. Their senbei mixes caught our eye with their fun seasonal shapes and flavors that make every bite a delight.
As a way of honoring the traditions behind senbei, the Founder, Akinori, makes dango daily, by hand. Senbei and dango both start their production the same way and share the same simple base ingredients: rice flour and water. Dango is a difficult product to make by hand, so not many people do so anymore. For Senbei Lab it’s a reminder to approach each day with a respect for their product and the customers who have come to love it.
Of Senbei Labs employees, 10 are blood relatives, making this truly a family business. The success of the business is the success of the family, and the shared responsibility inspires them to work hard together, creating delicious products that bring people joy. Enjoy one of their more unique mixes in this month’s box, the Ajimai Senbei, and try more of their snacks on our site!