Despite their history and traditions, Sakata Beika continues forging ahead into the future by creating new and unique beika. Take their snack Choco Magatte C’est Bon: Cherry Flavor, for example. Its puffed rice dipped in cherry flavored white chocolate is not exactly traditional, but it sure is delicious! It’s just one of the many ways Sakata Beika is expanding the boundaries of what beika means, and what rice can create.
As part of their efforts to share these local specialties with the world, Sakata Beika has opened its factory to the public. They offer tours of their factory, rice cracker baking and flavoring workshops to share the process of bringing snacks to the table, from rice to packaging. But you don’t need to go on a tour to see Sakata Beika’s passion for their region, history, and primary ingredient, rice. Just try one of their snacks, and you’ll be able to taste it!