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Meet the Maker: Fuubian

Meet the Maker: Fuubian

Fuubian

Established in 2009

Located in Tokyo & Fukuoka

Founder of Fuubian, Hisashi Kawagoe

Founder of Fuubian, Hisashi Kawagoe

Fuubian is one of our youngest maker partners, opening just over ten years ago. One of Fuubian's missions is to craft delicious snacks to show people across Japan and throughout the world that even Japan's smallest towns have delicious ingredients to offer. That's why they operate from two locations, one in Tokyo–the epicenter of Japanese food trends– and Hakata, a neighborhood in Fukuoka. With one foot in Japan's urban heart and another in the quieter prefectures, Fuubian can create and share unique snacks.

In Tokyo, their focus is on crafting uniquely Japanese sweets

that capture international trends. For example, their Tokyo Apple Butter Financier Cakes mix Japanese apples with a classic French cake. However, in their Hakata location, regional ingredients take center stage. Fukuoka is on the island of Kyushu, Japan's third-largest island. It has rich, fertile soil from millennia of volcanic activity and is home to some of Japan's most famous produce like the world-famous Amaou Strawberry. Known as the "King of Sweetness," the Amaou strawberry features in many of Fuubian's snacks like the Amaou Strawberry Kirara Sandwich Cookie. Other regional products like the Pione "Black Pearl" Grape and Fukuoka Mentaiko (spicy cod roe) are also on the fuubian menu of ingredients.

even the smallest towns in Japan have lots of high-quality produce. We try to use these ingredients to promote the regions they come from.

This use of regional products transforms their snacks into miyagegashi, or "souvenir snacks". Bringing back souvenirs for friends, family, classmates, and coworkers is a big part of Japanese culture, and miyagegashi are a delicious way to bring back something unique from the region you visited. Fuubian's Hakata snacks can't be found outside Fukuoka, and they feature Kyushu ingredients making them a popular choice among travelers. The founder Hisashi Kawagoe established Fuubian in the hopes that it would help people all over Japan and the world appreciate the rural regions more. As he says, "even the smallest towns in Japan have lots of high-quality produce. We try to use these ingredients to promote the regions they come from."

Apple Galette available in Fuubian's shop

Apple Galette available in Fuubian's shop

Yoichi Furuyama, Head Pastry chef at fuubian

Yoichi Furuyama, Head Pastry chef

Fuubian Gift Box: Langue De Chat Cookies (20 Pieces, 4 Flavors)
Sold out
Market - Sweet Potato Langue De Chat Cookie (10 Pieces)
Sold out

Fuubian

Established in
2009

Located in
Tokyo & Fukuoka

Founder of Fuubian, Hisashi Kawagoe

Founder of Fuubian, Hisashi Kawagoe

Fuubian is one of our youngest maker partners, opening just over ten years ago. One of Fuubian's missions is to craft delicious snacks to show people across Japan and throughout the world that even Japan's smallest towns have delicious ingredients to offer. That's why they operate from two locations, one in Tokyo–the epicenter of Japanese food trends– and Hakata, a neighborhood in Fukuoka. With one foot in Japan's urban heart and another in the quieter prefectures, Fuubian can create and share unique snacks.

In Tokyo, their focus is on crafting uniquely Japanese sweets

that capture international trends. For example, their Tokyo Apple Butter Financier Cakes mix Japanese apples with a classic French cake. However, in their Hakata location, regional ingredients take center stage. Fukuoka is on the island of Kyushu, Japan's third-largest island. It has rich, fertile soil from millennia of volcanic activity and is home to some of Japan's most famous produce like the world-famous Amaou Strawberry. Known as the "King of Sweetness," the Amaou strawberry features in many of Fuubian's snacks like the Amaou Strawberry Kirara Sandwich Cookie. Other regional products like the Pione "Black Pearl" Grape and Fukuoka Mentaiko (spicy cod roe) are also on the fuubian menu of ingredients.

even the smallest towns in Japan have lots of high-quality produce. We try to use these ingredients to promote the regions they come from.

This use of regional products transforms their snacks into miyagegashi, or "souvenir snacks". Bringing back souvenirs for friends, family, classmates, and coworkers is a big part of Japanese culture, and miyagegashi are a delicious way to bring back something unique from the region you visited. Fuubian's Hakata snacks can't be found outside Fukuoka, and they feature Kyushu ingredients making them a popular choice among travelers. The founder Hisashi Kawagoe established Fuubian in the hopes that it would help people all over Japan and the world appreciate the rural regions more. As he says, "even the smallest towns in Japan have lots of high-quality produce. We try to use these ingredients to promote the regions they come from."

Apple Galette available in Fuubian's shop

Apple Galette available in Fuubian's shop

Yoichi Furuyama, Head Pastry chef at fuubian

Yoichi Furuyama, Head Pastry chef

Fuubian Gift Box: Langue De Chat Cookies (20 Pieces, 4 Flavors)
Sold out
Market - Sweet Potato Langue De Chat Cookie (10 Pieces)
Sold out
Fuubian Gift Box: Langue De Chat Cookies (20 Pieces, 4 Flavors)
Sold out
Market - Sweet Potato Langue De Chat Cookie (10 Pieces)
Sold out

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