January'23 Bokksu: Shinshun New Year
14 products
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New Year’s, or shinshun, is a festive – and food-filled – time in Japan! Families munch on toshikoshi soba on New Year’s Eve, send New Year’s cards called nengajo, visit shrines, and even make mochi! This month’s snacks and tea evoke Japanese New Year items like red envelopes and daruma. The colors most closely associated with New Year’s are red and gold, so you’ll see plenty of those colors in our packaging and treats themselves!
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