Bokksu.com

Our Story

After living in Japan for years, founder Danny Taing couldn’t give up the delicious snacks he had discovered. He even came back to the US with a suitcase full of snacks to share with friends and family.

Bokksu Founder Danny Taing
Bokksu logo kanji
Bokksu logo kanji

Our Story

After living in Japan for years, founder Danny Taing couldn’t give up the delicious snacks he had discovered. He even came back to the US with a suitcase full of snacks to share with friends and family.

Everyone agreed, the snacks were amazing, but no one could find them in the states. Many of the snacks were local specialties made by family businesses that didn’t sell overseas. So Danny decided to change that.

Since 2016 we’ve grown into a lean team of about ten people. All of us have different roles to fill from sourcing and creative to marketing and customer service, but we all have one thing in common: a love of Japanese snacks.

Our mission at Bokksu is to empower Japan's traditional snackmakers by sharing their authentic foods and stories with the world

–Danny Taing, Founder

Everyone agreed, the snacks were amazing, but no one could find them in the states. Many of the snacks were local specialties made by family businesses that didn’t sell overseas. So Danny decided to change that.

Since 2016 we’ve grown into a lean team of about ten people. All of us have different roles to fill from sourcing and creative to marketing and customer service, but we all have one thing in common: a love of Japanese snacks.

I don’t want to lose the love that we put into our products just to focus on efficiency. My reason for doing this is to see our customers smile.

–Danny Taing, Founder

Bokksu Founder Danny Taing
Bokksu Logo circle

Behind the scenes

We also do all of our marketing and design in-house. From the design of Classic Bokksu and the culture guide to photography and advertising, it’s all created by our Creative Team.

They run our in-office studio where the magic happens, crafted our logo, and make everything else you see from us. Our Marketing Team, well, they’re the ones who make sure you see it!

Bokksu behind the scenes creative director
Bokksu Japanese snacks with ingredients
Bokksu behind the scenes photoshoot
Bokksu limited edition hanami snack box
Bokksu behind the scenes team photo
Bokksu Creative Director
Bokksu behind the scenes photo studio
Bokksu behind the scenes photo studio
Bokksu behind the scenes photographing our culture guide
bokksu snacks with ingredients seasons of Japan

Behind the scenes

We also do all of our marketing and design in-house. From the design of Classic Bokksu and the culture guide to photography and advertising, it’s all created by our Creative Team.

They run our in-office studio where the magic happens, crafted our logo, and make everything else you see from us. Our Marketing Team, well, they’re the ones who make sure you see it!

Bokksu behind the scenes creative director
Bokksu Japanese snacks with ingredients
Bokksu behind the scenes photoshoot
Bokksu limited edition hanami snack box
Bokksu behind the scenes team photo
Bokksu Creative Director
Bokksu behind the scenes photo studio
Bokksu behind the scenes photo studio
Bokksu photo shoot for culture guide
Bokksu Japanese snacks with ingredients

Our makers

We source our snacks directly in Japan from a mix of local and well-known makers. Our skilled Sourcing Team seeks out the best snacks and builds relationships with the makers.

We aim to create a partnership that supports their local businesses by sharing their incredible snacks with the world.

Danny Taing with Akai Ribon founder Japanese snackmaker

Our makers

We source our snacks directly in Japan from a mix of local and well-known makers. Our skilled Sourcing Team seeks out the best snacks and builds relationships with the makers.

We aim to create a partnership that supports their local businesses by sharing their incredible snacks with the world.

senbei lab japanese snackmaker

Discover more makers

Learn more about the incredible snackmakers Bokksu helps support, from those crafting traditional Japanese snacks to makers creating snacks that are entirely new.

senbei lab maker Japanese snackmaker photo

Discover more makers

Meet the incredible snackmakers Bokksu helps support, from those crafting traditional Japanese snacks to makers creating snacks that are entirely new.