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February '17 Bokksu: Kit Kat Love 恋するキットカット

February'17 Bokksu Cover

Kit Kats were first introduced to Japan in 1973. Since then, Japanese Kit Kats have exploded to over 300 flavors including limited, seasonal, and region specific editions! No wonder Japan is the second largest consumer of Kit Kats after England! Part of its popularity comes from the Japanese pronunciation of Kit Kat, which is similar to the phrase “Kitto Katsu” (きっと勝つ), which means “definite victory”. Thanks to this linguistic coincidence, Kit Kat is now ubiquitously gifted to hopeful exam takers all over Japan as a good luck charm. This month we’ll take you on a wild (but tasty) ride of 8 limited edition Kit Kat flavors from Sake to Wasabi. So sit back, have a break, and most importantly have a Kitto Katto!

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